// Common questions
Is creative really included?
Yes — concepts, scripts, production, and iteration are all part of the fee. We don't separate media buying from creative because they're the same thing. The creative is the strategy.
What counts as "ad spend"?
The total amount you're putting into your Meta ad account each month — your actual budget, not including our fee. We calculate the percentage on that number.
What if my spend changes month to month?
The fee adjusts with it. If you spend more, we charge more. If you pull back, you pay less. No minimums beyond the tier entry point, no surprises.
What is DBD.AI and why does it matter?
Every client gets a portal powered by DBD.AI — a live dashboard connected to your Meta account with a built-in AI you can ask anything, anytime. "Which creative is working?" "How did we do vs last week?" You don't wait for a report. You just ask.
What does the 30-day guarantee mean?
If we can't demonstrate meaningful progress on your CPL in the first 30 days, you walk. No questions, no notice period, no awkward exit conversation. We earn your next month.
Who actually works on my account?
A senior Meta ads strategist is across your account from day one. DBD has worked with 250+ clients, from Fortune 500 companies to major music artists — that experience and seniority is what you're getting, on every campaign.