// Google Ads Management — Search · Shopping · PMax · YouTube
People searching Google are already looking for what you sell. Most accounts waste 30–40% of that budget. We stop the bleed and scale what works.
It's not the platform. It's how the account is built and maintained. Four problems we fix in every account we touch.
Broad match keywords with no negative list is the fastest way to burn money on irrelevant searches. Most accounts have both problems. We audit, restructure, and build the negative list from day one.
// Keyword architecture & match type strategyGoogle's AI learns from your conversion signals. If your tracking is broken or misconfigured, it's optimising toward noise. Bad data in, bad decisions out — no matter how good the algorithm.
// Conversion tracking & signal qualityWithout the right asset groups, audience signals, and brand exclusions, PMax defaults to cannibalising your brand traffic and calling it a win. We build it right so the AI actually works.
// PMax asset groups & audience signalsGoogle Ads isn't a launch-and-leave platform. Search term reports need weekly review. Bids need adjustment. Asset performance needs pruning. Monthly check-ins aren't enough — and most agencies know it.
// Weekly optimisation cadenceText ads that appear when someone searches for exactly what you offer. The highest-intent traffic on the internet — if the account is built correctly.
For e-commerce brands, Shopping is often the highest-ROAS campaign in the account. Feed quality is everything — we fix the data before we spend the budget.
PMax runs across Search, Display, YouTube, Gmail, and Maps. When built right it's powerful. When built wrong it's an expensive brand cannibaliser. We know the difference.
YouTube is Google's most underused asset for performance marketing. Demand Gen campaigns let you reach buyers before they're searching — at a fraction of Meta video costs.
Retargeting high-intent visitors who didn't convert. Display campaigns to build awareness alongside search. We use both to close the gap between click and conversion.
Everything downstream depends on accurate data. We audit and fix your tracking before scaling spend — because Smart Bidding is only as smart as what you feed it.
Most accounts fight the algorithm. We feed it what it needs to work. The result: campaigns that improve over time instead of plateauing after 30 days.
Full account audit. We look at structure, match types, negative lists, tracking, bid strategies, asset performance, and budget allocation. You get the blunt truth.
Week 1We fix what's broken. New campaign architecture, tracking verification, negative list build, and PMax asset groups configured with proper audience signals.
Week 1–2Campaigns go live with conservative bids to collect clean data. Smart Bidding enters a learning phase — we protect it with tightly defined conversion windows.
Week 2Once learning stabilises and ROAS hits target, we scale budget on winning campaigns. Losers get paused. Everything is documented so you know exactly why.
Week 3–4+All performance data flows into DBD.AI — your real-time campaign dashboard. No waiting for reports. No sanitised summaries. Raw numbers, always accessible.
DBD.AIYou pay a percentage of what you spend. We make more when your results justify spending more. Creative included. Portal included. No long-term contracts.
We don't take on every client. We take on clients we can actually move the needle for. Our AI screens every application first — then we decide.
No pitch decks. No BS.
Just a real conversation.